What Makes a Great Small Business Website?


small business website is an important investment. In today’s marketing landscape having an online presence is a must.

Depending on where you look, the stats say 8 out of 10 small businesses fail. 50% fail within the first five years. If you don’t have a small business website, you’re invisible to millions of people. That means missed opportunities to sell your product online.

Most people understand that you need to be online to succeed in the short and long term.

What do you need on your small business website to succeed? Understanding what you need can be the difference between spending $1,995, spending $10,000 or more. It can also be the difference between success or failure.

So what makes a great small business website?

Stunning design

People online have short attention spans. The design of your website will determine whether someone will make a purchase or leave. You only have 1-10 seconds to capture someone’s attention online. Once they leave they may never come back!


A solid small business website will be optimized for search. If you don’t SEO your website, then you won’t get found. You can establish a strong local presence for a small monthly investment. SEO is something that can pay off over the long run and should be looked at as an investment.


When someone lands on your page they should know immediately what you’re selling. They should know what kind of value you bring to the table. If you don’t have a clear, concise message, they will leave and never come back. Great content with a clear message will help you convert leads into sales.

If you’re interested in getting a small business website for a small business price, give us a call at 303-339-0429! Our team has worked with thousands of business owners large and small. We can establish your online presence and help you sell your products online.